Wednesday, April 04, 2012

Tax Masters Fined $195 Million for Deceptive Practices and Files Bankruptcy: Why Did So Many Advertisers Continue Running Their Ads Months After They Were Sued for Fraud?

Anyone seen this man on TV?




Anyone who watches CNN, Fox News, MSNBC, or other media outlets are familiar with the Tax Masters commercials that are played almost incessantly on those channels.

Very few of these outlets were unaware that they had been sued by two states for fraud.  Question:

Why did so many advertisers continue to advertise for a company that had been sued for fraud, and after some of these media outlets had done stories putting the company in a very bad light?

Some of the advertisers want to be paid now, but with the $195 million judgment against Tax Masters, and $1.7 million in listed assets, what are the chances that they’ll see it?  Zip.  Nada.

Here is a partial list of major advertisers who have been left holding the bag, according to Tax Masters’ bankruptcy filing:

CNN ($2.6 million)
Maxximedia ($1.3 million)
Fox News Channel ($938,000)
Westwood One ($676,000)
History Channel ($653,000)
MSNBC ($259,000)
Yahoo ($196,000+)
Weather Channel ($137,000)
ESPN ($94,000)

Instead of accepting more money for advertising on their respective mediums, which helped Tax Masters rip more people off, by the way, they should have refunded the money and refused to run more ads until Tax Masters had been cleared of wrongdoing.  Instead they kept running the ads.  Sad.