Rosie and Trump Trade Insults: Now THIS is Good Television

Insults continued to fly between Donald Trump and Rosie O'Donnell as their on-air feud intensified.

I'm enjoying it a great deal.

It started with Trump's public redemption of the current Miss USA, who has been under fire for underage drinking and other major issues. He gave her a second chance and Rosie weighed in on The View.

She said that Trump was no moral authority given his track record of being divorced twice. Then she was wisecracking about his bankruptcies, but made some mistakes about whether they were business bankruptcies or personal ones. Trump has never gone bankrupt personally; it was his businesses that went under. But she didn't make that distinction. She also said he was like "one of those snake-oil salesmen from Little House on the Prairie."

Trump fired back saying he was going to sue her for the bankruptcy comments, then went on a blitz of news and talk-radio programs to throw insults at Rosie's openly gay lifestyle, her weight and other points of (dis)interest.

Then Rosie's girlfriend got in on it and Trump took some potshots at her too.

This is GREAT! Trump won't back down from anyone and all Rosie's done is made another enemy who won't let this thing die. The sort of war of words that is going on between them is Trump's kind of slugging match, so look for it to get wilder and wilder.