Wednesday, October 12, 2005

UN Bombs Smurf Village in New UNICEF Ad

This is no joke.

UNICEF has put together a new cartoon video ad to raise public awareness of the plight of child soldiers in the African nations of Burundi, Congo and Sudan. It's raising howls of protest and hoots of approval wherever it is seen.

It features a scene of happiness in the Smurf village with the Smurfs singing their theme song and dancing, then bombs whistling through the air and exploding, killing Smurfette, leaving several other Smurf bodies scattered on the ground, and the village itself on fire. The last scene is of a wounded, burned and scared Baby Smurf screaming his head off.

Then the tagline: "Don't let war destroy the children's world" followed by a request for a UNICEF donation.

Whoever thought of that ad is a diabolical genius! It sure got my attention.

Unfortunately, some news stories are telling of children seeing the ads and being absolutely terrified by the images. The UN isn't showing it in the West before 9pm local time to avoid the possibility of a child seeing it during their 4pm cartoons.

UNICEF will run the ads through April.

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