Sunday, November 11, 2007

Hollywood is Learning a Lesson on Anti-Iraq War Films: Movie After Movie Flops at the Box Office

The latest and the not-so-greatest thing coming out of Hollywood has been a slew of anti-Iraq War films. And every one of them has been a box office failure. People don't want to go to a negative movie when events in reality are already so negative.

Here's the latest takes:

"Rendition" with Reese Witherspoon and Jake Gyllenhaal---$10 million domestically--a "disastrous" performance. It's been in theaters since October 19th.

"The Kingdom" with Jamie Lee Fox--$47 million domestically--budget was $70 million, so this one didn't fare as well as expected either. It's been in theaters since September 28th.

"In the Valley of Elah"--an independent film with Tommy Lee Jones, made $7 million. It was said to be a good film, but the subject--a father investigating the death of his son in Iraq--was too much for a war-weary U.S. public to stomach.

"Home of the Brave" with Samuel L. Jackson made a paltry $43,753 domestically. This was released in December of 2006, then widely released in May of 2007 before being pulled. Somehow "disaster" doesn't even begin to cover it.

And most recently, Robert Redford's film "Lions for Lambs" with Tom Cruise made $2 million on opening. This is much weaker than anticipated and may be a sign of things to come for this film.

Hollywood ought to be reluctant to put out multi-million dollar films based on the Iraq War right now. They should be waiting for a few years after the war ends to start producing this stuff; it might attract more people.

All they have to do is look to the past: Vietnam-era films produced in the 1980s did well: "Full Metal Jacket" made $46 million on a $30 million budget; "Platoon" made $138 million on a $6 million budget. "Good Morning, Vietnam" made close to $124 million. "Apocalypse Now", made in 1979, just six years after American troops were pulled from Vietnam, made $83 million. "Rambo: First Blood" made $47 million on a $15 million budget.

With a war in progress, Hollywood needs to pay closer attention to the mood of the viewing public when they produce Iraq War-era films.

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