Hollywood is crying over box office revenues being down 9% from a year ago.
That's what happens when: 1) the movies themselves aren't that good and 2) movie theatre owners insist on selling expensive tickets to see dud movies.
Consumers want as much bang as possible for their buck. Blowing $9 on a movie that is just plain b-a-d is bad for the business.
There are so many junk movies out there that people are picking and choosing their films very carefully. In a sense, Hollywood has let their fans down very badly and now they are paying the price for it. They should be happy that the damage was limited to a 9% decrease and that it wasn't much worse.
So quit bellyaching, Hollywood, and get back to business.
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