The latest overnight numbers have confirmed that people have turned away from watching CBS News as their house of cards continue to collapse over the falsified Bush memos that 60 Minutes aired.
CBS’s insistence that the documents are authentic and then insisting that the “gist of the memos is accurate” show that CBS is having second thoughts about the entire situation. Their viewership is in sharp decline and all of their competitors are laughing at the predicament that CBS has gotten itself into.
The perception is that CBS has gone from reporting the news to making the news up.
Dan Rather is said to be very worried. It is never easy for a newsman to go on the air and admit that he and his organization made a mistake, and he’s probably sweating bullets over it.
CBS screwed up and it hasn’t rectified the situation yet. The question now is how much damage CBS is willing to accept before it admits its mistake and gets back to reporting the news. The damage from this scandal could cause several high-profile firings and resignations.
CBS can kill this story immediately, but the impact of this will be felt for years to come.
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